Tuesday, January 11, 2011

Web marketing bibliography

this bibliography is inactive; it was collected around 1999-2004 and has not been updated. It was restored from its original site (http://www.siu.edu/~cesl/teachers/pd/prdr9-1.html) in 2011.

Anderson, Heidi (2000, 5-25) University of Dayton: Alumni Newsletter Cuts Costs: How a university e-mail newsletter uses one-to-one marketing strategies to drive alumni to its webs Available through Web Commerce Today (requires paid subscription). http://www.wilsonweb.com/wct/

Bowman, J.K. (2000). Doorway Pages. Spider Food, Search Engine tutorials and web site promotion. http://spider-food.net/doorway-pages-b.html

Bowman, J.K. (2000). Meta-Tags. Spider Food, Search Engine tutorials and web site promotion. http://spider-food.net/meta-tags.html

Bray, T. (2003). On Search, The Series. http://www.tbray.org/ongoing/When/200x/2003/07/30/OnSearchTOC. Accessed 2-04.

Chamy, Ben (2000, Dec. 23). The World Wide @#$#@$ Web. ZDNet News. http://www.zdnet.com/zdnn/stories/news/0,4586,2667216,00.html

DSL Reports (2002). Spam and web-visible email addresses: Bait a spammer and see the results. PC Magazine, Feb. 17.

Davis, C. (2003). Getting your web site found. Web-Friend.
http://www.web-friend.com/help/articles/findme.html. Accessed 3-05.

Dunlap, Bill (1999, April 19). Optimizing for Search Engines in Other Languages. Global Reach. http:://www.glreach.com/eng/ed/art/rep-eur15.html

Education IT Blog (2006, Nov. 11). Recruiters, forget the catalog, just send an instant message. ZD Net Education. http://education.zdnet.com/index.php?p=641. Accessed 11-06.

Goldberg, Jeff (1995-2003). Why web usage statistics are (worse than) meaningless. http://www.cranfield.ac.uk/docs/stats/

Goodman, Andrew (2000, Aug. 12). Scientists Baffled by Strange GoTo Phenomenon. Traffick Weekly Commentary.

Grehan, M. (2004, Mar. 4). Google page rank lunacy. Search engine watch. http://searchenginewatch.com/searchday/article.php/3319461

Hotchkiss, G. (2004). Inside the mind of the searcher. Enquiro. Login required. http://www.enquiro.com/research.asp

Internet (2000, Sept.). Searching: Internet scouring techniques that go beyond the basics. Vol.6 Issue 9.http://www.smartcomputing.com/editorial/article.asp?article=articles/archive/l0609/06l09/06l09.asp

Internetnews.com (2002, Oct. 31). Study: For site cred, looks matter.

Jarboe, G. and O'Donnell, J. (2004, Jun. 9). The art and science of an effective link-building campaign. Search Engine Watch. http://searchenginewatch.com/searchday/article.php/3362781. Accessed 11-04.

Krause, K. K. (1999). How to Construct Meta Tags: Carefully chosen keywords help people find your website. Cre8pc Website Promotion. http://www.cre8pc.com/howtometa.html

Nonweb sources


Bowman, J.K. (2000). Search Engine Themes. Spider Food: Search Engine Optimization and Web Site Promotion. http://spider-food.net/search-engine-themes-a.html (and themes-b, c, d, and e).

Bruemmer, P. J. (2002). Defining Search Technology. ClickZ Network, 1-30-02. http://www.clickz.com/article.php/964231

Bruemmer, P. J. (2001, June 7). Optimizing for International Search Engines. ClickZ Network. http://www.clickz.com/search/opt/article.php/843331

Contois, A., and Reynolds, S. (n.d.). Marketing on the Web. Cyberfirms Web Development. http://www.cyberfirms.com/

Cox, L. (1999, June 29). 10 Great Myths of Internet Marketing. Internet Day.

Cramer, James (2000, Sept. 11). Click through this!. theStreet.com.

eAdvertising Report (n.d.?)


Fortin, Michel (1999). Why Word-of-Mouth Works Wonders. Eboz. http://www.eboz.com/articles/marketing/97.shtml

Gause, Edward (1999) Doorway to a High Search Engine Ranking. Eboz.http://www.eboz.com/articles/marketing/587.shtml

Greenberg, Karl (2000). Analysis: Search Patterns. AdWeek Online, IQ Interactive Report. http://www.adweek.com/iqinteractive/000911iq_06.asp

Haapamaki, M.(2000) Internet Marketing Articles. E-Works World. http://www.eworksworld.com/articles.html

Heng, Christopher (1999) Keyword Density in Search Engine Ranking. Eboz.http://www.eboz.com/articles/marketing/605.shtml

Kerr, Scott (2000, Mar. 22). Breaking Through the Clutter. ClickZ Network. http://gt.clickz.com/cgi-bin/gt/cz/cz.html?article=1473

Krowczyk, A. (2001). Language Localization for Enterprise Web Applications. Wrox Publications, available only through membership. http://www.asptoday.com/content/articles/20000330.asp?WROXEMPTOKEN=384706ZALGjjhEGVg1Okxkm22Y

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