Tuesday, January 11, 2011

Web marketing bibliography M-Z

Web Marketing Bibliography: Main page

this bibliography is inactive; it was collected around 1999-2004 and has not been updated. It was restored from its original site (http://www.siu.edu/~cesl/teachers/pd/prdr9-2.html) in 2011.


Marckini, F. (2004, Mar. 22). Ass Backward SEM. ClickZ Network.http://www.clickz.com/experts/search/results/article.php/3328731. Accessed 11-04.

Neilson, Jakob (2001). Beyond Accessibility: Treating Users with Disabilities as People. Alertbox 11/11/2001.

Nielson, Jakob (2001). Tagline Blues: What's the Site About? Alertbox 7/22/2001. http://www.useit.com/alertbox/20010722.html.

Nielson, Jakob (2001). Top Ten Guidelines for Homepage Usability. Alertbox 5/2002.

Nielson, Jakob (2001). Are Users Stupid? Alertbox 2/4/01.

Nielson, Jakob (2000). Flash: 99% Bad. Alertbox 10/29/00.

Nielsen, Jakob (1999). Ten Good Deeds in Web Design. Alertbox 10/3/99. http://www.useit.com/alertbox/991003.html

Nielsen, Jakob (1999). Video and Streaming Media. Alertbox 8/8/99.

Nielsen, Jakob (1999). Web Research: Believe the data. Alertbox 7/11/99. http://www.useit.com/alertbox/990711.html

Nielsen, Jakob (1998). The Web Usage Paradox: Why do people use something this bad? Alertbox 8/9/98. http://www.useit.com/alertbox/980809.html

Nielsen, Jakob (1998). Fighting Linkrot. Alertbox 6/14/98. http://www.useit.com/alertbox/980614.html

Nielsen, Jakob (1998). Global Web: Driving the International Web Economy. Alertbox 4/19/98. http://www.useit.com/alertbox/980419.html

Nielsen, Jakob (1996). Top Ten Mistakes in Web Design. Alertbox 5/96. http://www.useit.com/alertbox/9605.html

Nielsen, Jakob (1996). The Web Backlash of 1996. Alertbox 4/96. http://www.useit.com/alertbox/9604.html

Notess, G. (2000). Search Engine showdown: Users' guide to search engines. http://searchengineshowdown.com/stats/size.shtml

NUA Internet Surveys (2001, Jan. 8). Asian Pacific Net users to reach 72 million this year. http://www.nua.ie/surveys/?f=VS&art_id=905356317&rel=true

PC Almanac (2000, Dec.). Who's Going Online? Closing The Demographic Gaps. Vol.4 Issue 4, Page(s) 24-27 in print issue.

Peck, W. (2002, Feb. 6). KISS: Keep it simple...Why? Webreference.com.http://www.webreference.com/graphics/column53/

Samuel, D. (n.d.). SEO Advice: How I learned Search Engine Optimization the hard way. Retrieved 9-04. http://www.geocities.com/seo_advice.

SearchDay (2002, October 30). "http://searchenginewatch.com/searchday/02/sd1030-in-google.html">Anatomy of a Search Engine: Inside Google.

Stanley, K., ed. (2004, Sept.). The customer service model of education. TESL-EJ (Online Journal) Forum. http://www-writing.berkeley.edu/TESL-EJ/ej30/f1.html. Accessed 11-04.

Sullivan, D. (2002, Oct. 1). Death of a Meta Tag. The Search Engine Report.

Sullivan, Danny (ed.), Search Engine Watch (2000, Dec. 4). AltaVista Latest To Carry GoTo Paid Listings. http://searchenginewatch.com/sereport/00/11-altavista.html

Sullivan, Danny (ed.) (2000, Oct. 3) The Search Engine Report. Number 47 - Part 1 of 2. http://searchenginewatch.com/

Sullivan, Danny (2000, Sept. 4). Search Engine Optimization Firm Sold For $95 Million (cloaking, doorway pages, search engine responses). Search Engine Watch. http://searchenginewatch.com/sereport/00/09-seo.html

Sullivan, Danny (ed.). (2000, May 12). Pagejacking Complaint Involves High-Profile Sites. SearchEngineWatch.com. http://searchenginewatch.com/sereport/00/05-pagejacking.html

Sullivan, Danny (ed.). Search Engine Report (1998, Aug. 4). Counting Clicks and Looking at Links (the increasing use of links and user feedback to change search ratings). http://searchenginewatch.com/sereport/98/08-clicks.html

Tasty bits from the Technology front (TBTF). (1997, July 14). A large hole in javascript.

Thurow, S. (2004, Aug. 30). How effective is your keyword search? ClickZ Network.

http://www.clickz.com/experts/search/results/article.php/3400731. Accessed 11-04.

Thurow, S. (2003). Titles and Search Engine Marketing. ClickZ Network. http://www.clickz.com/search/results/article.php/3306541. Accessed 2-04.

Thurow, S. (2003). Choose the best colors for your banner ads. WorkZ.com. http://www.workz.com/cgi-bin/gt/tpl_page.html,content=1412&template=15&nav1=1&user=ffffffffffff

Werbel (1996). The 10 Commandments for Successful Marketing Communications on the
. http://www.werbal.ch/english/10commandments.html

Whalen, J. (2004, Mar. 12). Ten tips to the top of the search engines. Search engine guide. http://www.searchengineguide.com/whalen/2004/0312_jw1.html.

Wilson, R.F. (2000, May 1). The 4 P's of Marketing as part of your internet marketing plan. Web Marketing Today.

Wilson, R.F. (2000). Introductory and General Articles. Web Marketing Info Center (excellent bibliography of web marketing articles). http://www.wilsonweb.com/webmarket/introart.htm

Wilson, R.F. (1997, Apr. 1). 4 Elements of a Web Marketing Philosophy. Web Marketing Today, 31.http://www.wilsoninet.com/articles/4elements.htm


Lehrer, J. and Marberry, S. (2000, Aug. 30). Too Hard to Read? http://www.clickz.com/cg/2002. Accessed 2-02.

Online Marketing Monitor (2000). Cloaking, Stealth & Spamming. http://www.searchengineposition.com/cloaking.htm. Accessed 2-02.

Sullivan, D. (2002). Yahoo parners with Google, changes Results. Search Engine Watch, Oct. 9. http://searchenginewatch.com/sereport/02/10-yahoo.html. Accessed 2-02.

Taylor, C. (2000, Aug. 21). In Search of Google. Time.com. http://www.time.com/time/magazine/articles/0,3266,52544,00.html. Accessed 2-02.

Tribe, R. (1999-2000). Learn a little about Banner Advertising on the Internet. Effective Banner Design and Implementation, Sno Info, Ski.com.au.http://www.ski.com.au/aboutus/about_banners.html. Accessed 2-02.

Ward, Eric (2000, Oct. 26). Link Popularity Is Not Your Only Linking Goal
http://clickz.com/cgi-bin/gt/article.html?article=2678. Accessed 2-02.

Wong, Michael (1998) What Are Search Engines And How Do They Work? Eboz.http://www.eboz.com/articles/marketing/13.shtml. Accessed 2-02.

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